What Do Your Constituents Want?
Safe streets, walkable neighborhoods, and protection for the most vulnerable road users — especially children and the elderly.
Voter Sentiment Data
78% of urban Indians support protected cycling infrastructure and footpaths, regardless of whether they personally cycle.
(Source: Survey of 5,000 urban residents across 6 metro cities, 2024)
Safety for Families
Parents want their children to be safe. This is a universal concern that crosses party lines.
- 1.5 lakh road deaths annually — 60% are pedestrians and cyclists
- Children walking to school are at risk from speeding vehicles
- Elderly residents can't navigate broken footpaths
- Wheelchair users face dangerous road conditions
Economic Benefits
Voters care about their wallets. Active mobility saves families money and creates local jobs.
- ₹3,000+ per month saved by cycling vs. two-wheeler commute
- Reduced healthcare costs from better air quality
- Construction jobs during infrastructure build-out
- 238% annual ROI for the city budget
Local Business Boost
Small businesses benefit from walkable streets. Pedestrians shop locally more than drivers.
- 30% increase in retail sales on pedestrianized streets
- Local shops benefit from foot traffic
- Outdoor seating and street vitality
- Support from business associations
Climate Leadership
Climate action is increasingly important to voters, especially younger demographics.
- Demonstrable CO₂ reduction (22,000 tons/year per 100km)
- Improved air quality (reduced PM2.5)
- Alignment with India's climate commitments
- International recognition (compare to Copenhagen, Amsterdam)
Key Talking Points
Ready-to-use messaging for speeches, interviews, and social media
Safety & Protection
"Every parent deserves to know their child can walk to school safely. Every senior citizen deserves a footpath they can navigate without fear. The National Active Mobility Bill protects our most vulnerable residents — and that's what good governance looks like."
Use when: Discussing road safety, school zones, pedestrian infrastructure
Economic Responsibility
"This isn't just about safety — it's smart economics. For every rupee we invest in cycling infrastructure, we get ₹2.38 back in health savings and reduced congestion. Our constituents save thousands per month. That's fiscal responsibility."
Use when: Discussing budgets, value for money, economic development
International Comparison
"Cities like Copenhagen, Singapore, and Bogotá have shown us the way. They've made their streets safer, their air cleaner, and their citizens healthier. Why should Indian families accept anything less? We deserve world-class infrastructure."
Use when: Positioning city/state as progressive, aspirational messaging
Inclusive Development
"This bill is for everyone — the construction worker cycling to the job site, the student walking to college, the elderly person going to the market. Not just car owners. That's inclusive development that leaves no one behind."
Use when: Emphasizing equity, social justice, inclusive governance
Political Success Stories
How active mobility helped leaders win public support
Anne Hidalgo, Paris
Mayor of Paris (2014-present)
Re-elected in 2020 with 48% of vote after transforming Paris into a "15-minute city." Created 1,000km of cycling lanes, pedestrianized major streets, reduced air pollution by 40%.
Key Win: Won over suburban voters by emphasizing health benefits and cleaner air for children.
Enrique Peñalosa, Bogotá
Mayor of Bogotá (1998-2001, 2016-2019)
Built 600km of ciclorrutas (bike paths), created TransMilenio BRT system, prioritized pedestrians. Became internationally recognized urban planning leader.
Key Win: Framed as social equity — "A developed country is not where the poor have cars, but where the rich use public transport."
Sadiq Khan, London
Mayor of London (2016-present)
Expanded Ultra Low Emission Zone (ULEZ), created over 100km of protected cycle lanes, pedestrianized Oxford Street. Re-elected in 2021.
Key Win: Emphasized health (asthma reduction in children) and climate leadership despite initial opposition.
Constituent Support Calculator
Estimate the impact in your ward/constituency
Calculate Benefits for Your Constituency
Use our calculator to show constituents the direct impact on their neighborhood:
- CO₂ reduction in your ward
- Lives saved annually
- Economic benefits (health + travel time)
- Jobs created during construction
Available for Bengaluru, Delhi, Mumbai, Pune, Chennai, Hyderabad
Who Supports Active Mobility?
Build coalitions with these stakeholder groups
Residents' Welfare Associations
Safer streets for children, reduced traffic in neighborhoods
Health Professionals
Doctors, hospitals support air quality and exercise benefits
School Administrations
Safe routes to school, reduced drop-off congestion
Local Businesses
Traders benefit from increased foot traffic
Environmental Groups
Climate activists, clean air advocates
Cycling Clubs
Organized rider groups, weekend cyclists
Disability Rights Groups
Accessibility advocates, wheelchair users
Youth Organizations
Students, climate youth, future voters
How You Can Champion This Cause
1. Public Advocacy
- Raise in Assembly/Council sessions
- Public rallies and town halls
- Social media campaigns
- Op-eds in newspapers
2. Legislative Action
- Co-sponsor the bill
- Propose ward-level pilots
- Budget allocation advocacy
- Committee hearings
3. Constituent Engagement
- Ward-level consultations
- Surveys and feedback
- School visits
- RWA partnerships
4. Media Presence
- Press conferences
- Site visits to problem areas
- Success story showcases
- Video testimonials
Addressing Common Opposition
How to counter typical objections
| Objection | Counter-Argument |
|---|---|
| "This will worsen traffic congestion" | Copenhagen has 45% cycling modal share and less congestion than before. When safe alternatives exist, people choose them. Evidence from 14 global cities shows reduced traffic. |
| "Too expensive, we can't afford it" | 238% annual ROI — this pays for itself in under 6 months through health savings and economic benefits. Bogotá spent $130M on 500km and saves $310M annually. This is fiscally smart. |
| "Nobody cycles in India" | Because it's unsafe. 14% modal share in Tokyo (also hot and humid). Bengaluru had 20% cycling share in 2000 before infrastructure deteriorated. Build it safely, and people will use it. |
| "Only affects city elites" | The opposite. 60% of road deaths are pedestrians/cyclists — the poorest residents who can't afford cars. This bill protects the vulnerable. It's social justice. |
| "We have other priorities" | This is a priority. 1.5 lakh annual deaths. Air pollution killing thousands. Climate crisis. Economic drain. These aren't separate issues — active mobility addresses all of them. |
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